More good years start in the bowl.
Thousands of owners are trading kibble for fresh, vet-developed food delivered to their door. We dug into The Farmer's Dog, the brand leading the switch, to see if it's worth it. Short answer: for most dogs, yes. Here's why, and how to get 50% off your first box.
Start with what your dog needs most.
Every plan is built around your whole dog. Pick a starting point, and you'll build the plan on The Farmer's Dog's site.
The easiest way to feed real food without cooking it yourself.
Best for owners who want fresher, less processed food, portions matched to their dog, and delivery on autopilot.
What we like
- Human-grade meat & veggies you can actually see
- Pre-portioned to your dog's calorie needs
- Developed by vets & board-certified nutritionists
- Flexible: pause, change or cancel anytime
Keep in mind
- Costs more than a bag of kibble (50% off the first box makes it easy to test)
- Fresh packs need fridge or freezer space
- Ships to the continental US only
You shouldn't be the only one eating healthy.
Freshly made food with balanced recipes, guided by science. Here's what sets it apart from the bag in your pantry.
Real food
Human-grade meat and veggies in simple recipes, made for dogs.
Human-grade safety
Made to human-grade safety and quality standards.
Gently cooked
Cooked to keep whole-food nutrition intact, not baked into pellets.
Vet developed
Nutrition that meets and exceeds industry (AAFCO) standards.
It's time for a fresh approach to dog food.
Three things most of us never learned about the bag in the pantry.
Mystery powders
Ingredients like "chicken meal" can legally contain things not permitted in human food.
Heavily processed
Kibble is extremely processed, regardless of the ingredient claims or the pictures on the bag.
Label tricks
A bag that says "made with beef" can contain as little as 3% beef.
Real, human-grade, vet-developed food.
Fresh
The flagship. Pre-portioned packs of freshly made food that you keep in the fridge and freezer. Open, serve, done.
Instant Fresh
Real meat and veggies, made with low-heat drying so it skips the high-heat processing common in kibble. No fridge space needed.
Better for them. Easier for you.
Build your plan
Tell them a little about your dog and get personalized portions for their nutritional and calorie needs.
Try it out
Your first box has up to two weeks of freshly made food, at 50% off. Perfect for a taste test.
Fall in love
If you both love it, boxes arrive automatically whenever you're running low. If not, cancel.
Fresh food, put to the test for a full year.
In a yearlong study, researchers at Cornell University looked at dogs' overall metabolic function. The study showed that The Farmer's Dog's fresh food supports healthy aging and reduces harmful compounds associated with age-related decline.
Study as described by The Farmer's Dog.
Fresh food is shown to reduce compounds associated with
- Inflammation
- Chronic disease
- Oxidative stress
- Signs of age-related decline
Everything handled, right to your door.
Free deliveries
Flexible schedule, free shipping with any plan.
Nationwide
Ships across the continental US.
Eco-friendly
Thoughtful, eco-friendly packaging.
24/7 support
Real humans, any time of day.
Benefits as highlighted by The Farmer's Dog from customer feedback. Every dog is different.
See your dog's plan. Get 50% off.
Up to two weeks of fresh, pre-portioned food in your first box, plus a free bag of treats with every plan.
Get started — 50% off